Creative Process

Creativity is an exciting process which requires a road map to keep us on track.
We like to think of this map in these terms:

Challenge
Key Facts
- Attributes - Features - Benefits
Objectives
- Instant - Permanent
Target Audiences
- Primary - Secondary
Competition
- Local - National
Solution
Focal Point
Creative Strategy
- Position - Image - Statement
Big Bang
Tactics
- Instant - Permanent
Target Audiences
- Medium - Message
Execution