Brand Identity – Embrace

Embrace is a social networking site targeted to couples that are engaged. We quickly discovered the primary audience for this site was women and devised a brand identity that would capture the passion and elegance which we wanted it to evoke in its users.

Our design involved a mix of a customised modern typeface, warm colour palette and a symmetrical love heart which created memorability.

We hope every user of the site feels the same magic we did while creating the identity.